SAN JOSÉ, Costa Rica — Costa Rica continues to solidify its reputation as a prime destination for foreign direct investment (FDI). The Costa Rican Foreign Trade Promotion Agency (PROCOMER) recently participated in four high-profile events. These included the Web Summit 2024 in Lisbon, Portugal; the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) in Barbados; the MEDICA trade fair in Düsseldorf, Germany; and SEMICON Europa in Munich, Germany.
Between November 11 and 14, 2024, PROCOMER leveraged these international platforms to highlight Costa Rica’s unique appeal. The focus was on key sectors such as information and communication technologies (ICT), medical devices, semiconductors, and tourism infrastructure.
To enhance engagement, PROCOMER organized targeted meetings and networking sessions. These efforts allowed the agency to build connections with influential industry leaders. By doing so, PROCOMER worked to secure new leads and strengthen relationships with potential investors.
“These events are vital for diversifying and positioning Costa Rica in the global market,” said Mónica Umaña, PROCOMER’s Investment Manager. “They allow us to attract high-quality investment that strengthens high-value sectors and creates jobs for Costa Ricans.”
Event Highlights: A Global Showcase for Costa Rica
MEDICA Trade Fair: Advancing Medical Technology
Held in Düsseldorf, Germany, MEDICA is one of the world’s top events for the life sciences industry. PROCOMER used the opportunity to highlight Costa Rica’s advancements in medical device manufacturing. At the event, the team hosted a booth to engage with MedTech companies. These efforts included one-on-one meetings and networking sessions to showcase the country’s capabilities.
Medical device exports have seen impressive growth. Between January and September 2024, exports increased by 13%, reaching $6.288 billion. Key products, such as catheters, needles, and surgical instruments, played a significant role in this success. This growth underscores Costa Rica’s potential as a leader in the global life sciences market.
Web Summit 2024: Costa Rica Shines in Tech
In Lisbon, Portugal, PROCOMER joined Web Summit 2024, a leading technology event. The summit brought together innovators, startups, and investors. Costa Rica used this platform to highlight its competitive advantages in advanced technology. The country’s robust infrastructure and skilled workforce make it an ideal location for investments in fields like artificial intelligence and digital development.
Notably, the ICT and business services sector accounted for 53% of service exports (excluding travel) in the first half of 2024. This underscores the country’s growing role as a hub for technology and innovation.
SEMICON Europa: Advancing Semiconductors
At SEMICON Europa and Electronica in Munich, Germany, PROCOMER focused on attracting investment in semiconductors and microelectronics. These sectors are experiencing rapid global growth, and Costa Rica is positioning itself as a competitive player. Through strategic meetings and presentations, the country emphasized its ability to meet industry demands.
CHICOS: Sustainable Tourism Takes the Stage
In Barbados, Costa Rica showcased its tourism opportunities at CHICOS. This event gathers leaders in hospitality and investment from across the Caribbean. PROCOMER highlighted Costa Rica’s sustainable tourism model, blending eco-friendly practices with high-value travel experiences. The message resonated with investors seeking to align their projects with responsible tourism.
Why Costa Rica? A Unique Value Proposition
Costa Rica’s presence at these events is part of a broader strategy to drive economic growth. The country offers political stability, a skilled workforce, and strong business-friendly laws. Additionally, its focus on sustainability makes it an attractive choice for environmentally conscious investors.
Furthermore, Costa Rica’s strategic location serves as a gateway to both North and South America. This makes it a natural hub for companies looking to expand regionally. For investors, this combination of advantages creates unparalleled opportunities.
At Costa Rica Socialite, we celebrate these efforts and the economic growth they bring to the nation. Whether in technology, tourism, or manufacturing, Costa Rica is emerging as a global leader. For businesses and individuals, this is the perfect time to explore the opportunities this vibrant country has to offer.
Featured Image Credits
Photo by PR Newswire.
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